I have been working in the print and marketing industry for over 25 years. In the beginning, conceptual design for print was the best way to boost your brand and increase sales. But with the internet the focus has changed from something you hold in your hand to a more evolved approach, where you are competing for attention and only have 2 seconds to “catch their eye.” 

My work now includes computer based content with more attention to flow and ease of access. The goal for online content is to provide easy to digest information with an eye catching appeal that makes the viewer feel confident that the product is genuine and the company offering it is their best option.